What are Cookies?
‘Cookies’ are small text files (essentially a code containing letters and numbers) downloaded onto your computer/ device whenever you visit a website. These small text files allow us to create a virtual identity of your computer/tablet or mobile device which is used to function our website or mobile application (or to do so in an efficient manner), as well as allowing us to recognise and remember your device when making use of our website and mobile application.
Cookies are used for different purposes depending on their function. Some are used solely for the duration of your visit (e.g. to gather information about products bought), whereas others would be used to measure your interaction with our services over a period of time. There is a distinction between these types of cookies and the option will be given to accept or reject said options when using our website or mobile application.
Moreover, Cookies may also be used to assist in the detection of abnormal or fraudulent activity and to prevent security breaches. Therefore, some data relating to your device may be recorded within the cookie file.
Technologies similar to cookies
Apart from cookies, technologies such as pixel tags, Web Beacons and scripts allow for the storage and access of information on a user’s device to enhance your online experience and ensure adequate security measures are in place to protect your data.
For our website and mobile application, these include:
- Web BeaconsA web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. To do this, various data about you is stored using web beacons.
- ScriptsA script is a piece of program code that is used to properly function our website in an interactive manner. This code is executed on our server or on your device.
Throughout this policy, all mentioned cookies and similar technologies will be referred to as “Cookies” for ease of reference.
First-party cookies are those cookies set by us (‘Retail Marketing Limited’) whilst using our website or mobile application.
Types of Cookies used
How long are Cookies held?
Cookies may remain on your computer/ tablet or mobile device for different periods of time depending on their specific purpose. In our case, only session cookies are applicable and consequently held temporarily applied for the duration of your online session. In the case of Retail Marketing Limited, these types of cookies expire once an individual logs off or closes the browser. Moreover, such cookies are stored temporarily and are destroyed after leaving the page.
How and why are Cookies used?
Cookies have a variety of different functions that help the website work as best as it could. How this works can be better understood in a few steps:
- Measurement and personalisation of services:Cookies are used to measure and personalise your customer experience on our website and mobile application. These allows us to improve the website functionality and smoothness on your electronic device whilst catering for different formats to improve your experience on our web platforms.Statistical information is also gathered for us to be able to measure our effectiveness in catering to your needs.
- SecurityCookies are applied to ensure utmost security on our website, whilst ensuring that your personal information will not be unlawfully shared or stolen from our systems. This applies to our websites to ensure all our customers are protected as best as possible.
Overview of applied cookies
|Name of cookie
|Type of Cookie
|session tracking cookie
Retail Marketing Limited has appointed a designated person responsible for privacy and data protection matters. Should you wish to contact this person, kindly send an email to email@example.com